Roel van Hoff x PATHÉ
In collaboration with Pathé we made a pair of handmade Jordan 1’s which we gave away to a very lucky winner!
This giveaway was fully in line with the new movie release “One Man and his Shoes”.
A compelling and mind-boggling documentary about the incredibly popular Air Jordan sneaker. A shoe that took on great social and cultural significance and achieved a turnover of billions through a brilliant marketing strategy.
The design inspiration for this collaboration comes from the well-known Jordan 1 “Chicago”, a true classic that is also featured in the movie. To make the sneaker entirely in Pathé style, the well-known house color of Pathé Netherlands has been chosen.