THE STUDIO
Most footwear studios start with a silhouette. We start with a story.
Master-certified. European champion. 15 years building footwear that means something for the brands that shaped culture.
TRUSTED BY
THE FOUNDATION
Three things no competitor can replicate.
01
Certification
Roel van Hoff is a Master Shoemaker — a certification held by fewer than a hundred people in Europe. He is a multiple winner of the European Cobbler Championships. This isn’t a credential on a bio page. It’s the reason every seam, every panel, every material decision is made deliberately.
02
The Story Framework
Every project begins with five questions, not a mood board. Origin. Transformation. Emotion. Community. Legacy. The answers become the design brief. The brief becomes the shoe. The shoe becomes the story the brand tells forever.
03
Craft
We design in the Netherlands and manufacture in Portugal. Full supply chain ownership means every pair that leaves with our name on it was built to our standard — not an outsourced approximation of it.
Studio Roel van Hoff
Roel van Hoff started building shoes in his early twenties, before the studio existed, before the clients came. The craft came first.
He trained at European level and won. Then won again. The championships brought credentials. The years brought clients — Samsung, McLaren, Transavia, MotoGP, Armin van Buuren. The clients brought briefs no standard manufacturer could answer.
The studio was built around those briefs. It exists for the brands that need something that hasn’t been made yet — a shoe that controls a phone, a shoe that expands at altitude, a shoe built from a world champion’s race suit.
Roel also leads professional sneaker construction masterclasses at sneakersschool.com, where participants build Jordan 1s and Air Max 1s from scratch over five days.