4 advantages of branded giveaways
Looking for ways to tell the world what you have to offer? Or delight your current customer base by making them feel special? Try giveaways!
4 advantages of branded giveaways
Looking for ways to tell the world what you have to offer? Or delight your current customer base by making them feel special? Try giveaways!
Consumers love giveaways. Since they are a unique, exciting and innovative way for brands to stand out from the crowd, we love them too. In Europe alone, 8 out of 10 consumers have up to 10 promotional products lying around the house. High-quality products entice and attract people for a variety of reasons. Giveaways stimulate consumer loyalty and maximize brand awareness. Do you want to connect with prospects or delight your current customer base? Then giveaways might be just what you’re looking for. Here’s why:
1. You create a lasting impression
When you invest in traditional or online advertisements, you usually pay per impression or click. These ads always lead to sales opportunities, but they’re unlikely to resonate with your target audience.
With giveaways, it’s a different story. An irresistible treat or freebie that you give to a consumer as a gift makes far more impact than any ad. Of course, only on the condition that your product is useful, of high quality, and carries a unique flair and a bit of spice. Your giveaway will forever hold an exclusive place with the customer. By having your brand constantly represented in the consumer’s daily life, everyone within visual range will be immediately reminded of it. Especially if you decorate the product with your own, distinctive style. A prime example is the Pathé sneaker, which you can see here.
2. They spark positive emotion and yield a high ROI.
Businesses can be reluctant to take risks. We understand that. However, unlike other forms of marketing, branded giveaways spark positive emotions creating a true connection with your brand. Done right this tactic can yield very high ROI. Before you begin, it’s easy to determine your budget by simply calculating the cost of the giveaway item. With reasonable costs and a fantastically high impact, even the smallest giveaways return a generous return-on-investment. Amen to that!
3. Giveaways help grow your business
If you really want to leave a lasting impression with both new and existing consumers, your current business cards won’t really suffice. Just like a business card, giveaways provide all the necessary details and experiences of your brand. They also allow you to create a totally unique and creative experience for your consumers, truly setting yourself apart from the competition. They open the door to a whole lot of brand visibility, brand engagement and in the case of sneakers: a healthy dose of excitement.
4. Giveaways foster consumer loyalty
Most brands want consumers to feel valued. So, what better way to spread the love than with a meaningful and generous gift? Giveaways help brands do more than just show their appreciation for their loyal consumers. In return, giveaways create real engagement with new customers and inspire consumer loyalty. Remember that consumers will associate the kick-ass of your gift with the caliber of your brand. So always choose a high-quality, eye-catching gift that truly represents what your brand stands for.
At Roel van Hoff we create handmade sneakers that make a real kick-ass impact on the brand experience of your customer. We combine master craftmanship with out of the box creativity to create branded experiences that will make (potential) customers not only remember your brand but love it.
Have a look at our partnerships with brands to get inspired!
